Social Media Marketing is the creation and sharing of content on your social media networks in order to drive engagement with your audience. This class familiarizes students with different social media platforms and content management tools, as well as discussing different styles of content, so they may select a marketing strategy that best reflects their brand and allows them to acheive their marketing goals. We'll also cover SMM budgeting and metrics for gauging the success of campaigns.Lecture
Scratch is the founding chair of The Great Burlesque Exposition, the director and producer of BeauTease Burlesque (formerly The Boston Babydolls), and the Curator of The American Burlesque Collection. An experienced performer and producer, Scratch is regarded as an expert in promotion, act creation, the history of burlesque, and the diverse aspects of putting on a show.